A few of you have been joining me over the last few weeks as I explore Microsoft’s streaming app Beam and I’ve really appreciated the support. Unfortunately, BEAM is no more…. because the Beam name couldn’t be used globally.
— Matt (@MattSalsamendi) May 25, 2017
So Beam went and changed their name to Mixer overnight and I can no longer make Ultralight Beam jokes. But I won’t dash my spirits as it’s only a name. I didn’t care when Prince turned himself into a symbol and I don’t care now. I do think they should have just called it Kinect but we must let sleeping dogs lie.
Moving on! Here’s what the official press release has to say:
Today, we’re excited to announce the next evolution of the Beam interactive livestreaming platform and introduce our new name: Mixer. But, more than just the name, we’re launching several of the features that fans have been asking for, including co-streaming, a beta for the Mixer Create mobile streaming app, a new moderated channel of content on Mixer called ‘Channel One’ and a new Mixer page on the Xbox One dashboard.
While the service will operate under a new name, the core experience remains unchanged. Gamers will still be able to interact with streamers and play together in real-time, as opposed to the traditional 10-20 second latency commonly seen on other platforms.
Be sure to tune into the XboxMixer channel for a full day of livestreamed events starting at 11 a.m. PT. During the all-day livestream, we’ll share more details and demo some of the new features rolling out, and the new Mixer NYC Studio will host a gaming marathon featuring a variety of streamers competing in a multi-genre esports gauntlet. The celebration concludes with ‘Mixerworks’ – an interactive firework show at 9 p.m. PT.
We’re also excited to announce that Xbox will be broadcasting its E3 briefing in UHD, with a special edition Mixer 4K broadcast for those with a 4K display.
There you have it ladies and germs!
Now go ahead and add me because @XboxKaneda and I are going try testing the simulcast tomorrow night! I’m getting my cleavage ready!