Marvel fans assemble! For the next weeks, you can score 1 of 16 Marvel MICROPOPZ characters by using your Air Miles card in Canada at participating locations.
So what’s a Marvel MICROPOPZ?
Marvel Micropopz are collectible little toys with built-in rubber suctioning on the bottom that allows them to stick to almost anything. Now you can recreate scenes from the upcoming Marvel Infinity War in your home. Characters include Spider-Man, Iron Man, Black Widow, and my favorite of the bunch Thor. The character models resemble their Ultimate versions and not the MCU.
Fans looking to collect these Marvel Micropopz can obtain one character each time they swipe their Air Miles card at a participating location in Canada alongside a $30 purchase. There’s also a special display case you can purchase to house all your minis.
Alongside the Micropopz is a brand new interactive AR app that adds a unique digital experience to the shopping experience. I hate going to the grocery store but with the distraction of the app, I can have a lot more fun.
The app available on both the Android Play store and App store is free to download and allows you to engage with various Marvel characters in real time. Walk around a Sobeys or a Rexall with the app and Marvel characters will jump out at you by pointing your device at a bullseye target. An actual bullseye, not Daredevil’s nemesis Bullseye.
The app not only brings the characters to life, but it also provides a brief overview and description of each character you can collect.
Check out http://airmilesmarvelmania.ca/en/home for all the details!
Here’s a look at my completed collection: