Canadas very first 4DX auditorium opened last Friday and I was lucky enough to be one of the first people to try it out. Not a bad way to spend a few hours on a Friday especially when the movie was Dr.Strange.
The 4DX screening room at Cineplex Cinemas Yonge-Dundas and VIP (That’s a mouthful) is the 300th 4DX auditorium to open in the world. It features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen. From the get go the 4DX is very apparent. My seat was moving and shaking as soon as the movie started mimicking the action that was happening on the big screen. It was slightly jarring at first but it certainly woke me up. These seats are absolutely massive and you sink right in. It also helps there’s a footrest, something I wish the VIP theatres would adopt. I struggle to sit at a desk because I’d rather be standing or propping my feet up like a king.
Of the 20 different effects, most of them are pretty hard to miss, wind shoots at your ears, water splashes you on the face, snow falls from the ceiling, and of course smoke rises across the screen during explosions. I didn’t notice any special smells and I’m ok with that. I had my nose buried in popcorn and didn’t want anything to ruin the sweet delicious aroma of butter in the morning.
“We’re passionate about offering our guests new entertainment choices and we’re proud that today we can officially add 4DX to our growing list of premium movie experiences,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “4DX harnesses the very latest in film exhibition technology from around the world and we are really pleased to be the first to introduce the experience to Canada.”
It’s certainly a novelty and I wouldn’t recommend seeing just any movie in it. My top pick for movie viewing is always the VIP theaters with the comfy seats and gigantic arm rests, but if you’re looking for a little fun or you just partook in little 4/20 (shhhh) before the movie it’s a neat thing to experience. Dr. Strange is so good on its own it doesn’t need all the extra bells and whistles but it certainly doesn’t take away from the movie. It did elevate certain parts but it was a little overbearing for extended actions scenes. I found my body tensing up and wishing long actions scenes would end. Every so often the chair would gently massage my back though putting me in a state of bliss. In fact, can we just have a theatre full of massaging chairs? That would be grande.
I’d highly recommend seeing Dr. Strange any which way you can (the 3D is actually great) and checking out 4DX when you’re looking for a thrill or testing to see if your date likes a good adventure.
To find out more check out Cineplex.com. Happy viewing!